So, while I thought Darcy’s apartment WAS really awesome, it was totally NOT my intention to leave that post up there all week. We HAVE been a little bit busy though over here, and not just with weddings. We are thrilled to announce our NEW name and brand identity:
After 8 years of being “Always a Bridesmaid”, the truth is it was hard to pull the band-aid off and CHANGE OUR NAME. Mayra and I really liked our old logo with the little lady.. but, it was a name and a logo for a company very different than who we are now. When our friend designed that for us and we came up with the old name, we thought it would be “cute” and “catchy”. There weren’t a lot of wedding planners then, and a lot of them were more seasoned than we were at the time (we were only 25 when we started this ol’ thing). So the idea of being like a “professional bridesmaid” seemed apropos. But then we started really PLANNING big parties and then we started DESIGNING tablescapes and roomscapes. And then we started working in just CRAZY places like Ellis Island and remote day camps and beach boardwalks. And we realized we were many steps away from being “helpful” bridesmaids, we were really CREATING experiences for our clients. Suddenly, it felt like we’d outgrown the old name; like seeing a grown man walk around in short pants and a propeller hat…
So it was time for a change, but it took us 2 whole years to figure out what and how. We toyed with totally different names, but ultimately decided an abbreviation was in touch with the past, while the Creates was actively speaking about what we do. Being visual gals, we knew the right logo was really the trick, so we turned to the best- Meredith at Regas New York. She walked us through the whole process and listened to our company life story of how we started the business and it’s various iterations and where we are now and where we wanted to go. And she came back with the brilliance you see above. And, wait till you see the business cards! Wowza! As soon as we saw it we KNEW this was the way to go. There was no hemming and hawing. We knew this was the right way to go.
Next up was the web site. So we turned to Brent and Teresa at Mimo y Mima to revamp our website and they, too, blew us away! I hope you will check it out at AaBCreates.com
And keep your eyes open for some changes on the blog too!(don’t worry, we’ll still be Blogsmaids)
I thought we’d be a lot more wistful about the name change, but it actually feels exciting and invigorating…. Here’s to a creative 2012!










