Section 04 of 06
Proofs & Print
Artwork the way a printer actually wants it. 5 working notes, each ending on the number, the constraint or the deadline that governs it.
5 notes in this section
Working notes, no dates
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How a printer actually wants the artwork
Bleed, trim and safety; outlined type; one ink named the same way twice. The five things that send a job back.
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Bleed, trim and safety
Three rectangles that are not the same rectangle, and what falls off when they are confused.
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Outline the type
A font the printer does not have is a font the printer will substitute.
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One ink, two names
The same colour specified twice in different systems becomes two plates and two invoices.
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Proof on the stock
Paper changes the colour. A proof on the wrong sheet has told you nothing.
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